Values, Mission and Vision

Our values are essential for driving us forward. They guide us in the way we work and build our relationships with each other, our customers and our suppliers.

Our values:
‘Brave’, ‘trustworthy’ and ‘inspiring’.

Our mission:
‘Improving everyday life with sustainable and enjoyable local brands’.

Our vision:
‘Your friend in everyday life”.

We want to develop brands and products which create joy and which the consumers choose, when they are hungry for the fun of it. We want our brands to stand tall in the eyes of the consumer – an ambitious yet attainable goal.

In Denmark today, the KiMs brand has a market share of approximately 36% (crisps, snacks and nuts), four times higher than our closest competitor. 15 out of the 20 best-selling crisps and snacks in the home market are KiMs branded.

As market leader, Orkla Confectionery & Snacks Danmark has a duty to be at the forefront when it comes to innovation in crisps and snacks. We monitor the latest consumer and market trends and are constantly working with a pipeline of new projects. The consumer shall feel safe in the knowledge that we always deliver products of the highest quality.

We want to be synonymous with fun and snacking. Our products are not meant as meals but for those precious moments of joy shared with friends and family.